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Cookie policy

What cookies and similar technologies are, which categories may be used, and how choices are handled.

Last updated: 11 September 2026
What cookies areCurrent useEssentialAnalyticsMarketingThird partiesControlsChanges

1. What cookies and similar technologies are

Cookies are small pieces of information stored on or accessed from your device when you use a website. Similar technologies can include local storage, software development kits, pixels and device identifiers. They can support essential functions, remember preferences, measure usage or support advertising.

UK rules require clear information about these technologies and, in many cases, consent before non-essential cookies or similar technologies are used.

2. Current use on Merewell

The current Merewell website is designed to function without non-essential advertising or analytics cookies. We do not currently set behavioural advertising cookies through this site. Standard server and network logs may still be created by infrastructure providers as part of delivering and securing web requests.

Because non-essential cookies are not activated by default, there is no persistent consent pop-up on the current site. If our technology changes and consent becomes necessary, we will introduce an appropriate consent mechanism before setting the relevant non-essential technology.

3. Strictly necessary technologies

Strictly necessary technologies may be used when required for security, network management, fraud prevention, load balancing, accessibility or a service you expressly request. These technologies are not used to build advertising profiles. Their retention period depends on the technical purpose and is kept no longer than reasonably necessary.

4. Analytics technologies

Analytics tools can help a business understand matters such as page visits, navigation paths and technical performance. Merewell does not currently activate optional analytics cookies on this site. If optional analytics are introduced, they will be described here and, where required, activated only after an appropriate user choice.

5. Marketing and advertising technologies

Marketing cookies can be used to measure advertising, limit repetition or build audiences based on browsing behaviour. Merewell does not currently activate marketing cookies or behavioural advertising pixels through this site. A future marketing tool would be subject to an updated disclosure and any consent requirements that apply at that time.

6. Third-party resources

The site may request technical resources such as hosted fonts or icon styles from specialist providers. When your browser requests a third-party resource, that provider receives standard connection information such as IP address and browser headers. We assess suppliers and aim to keep third-party requests proportionate to the service.

Third-party websites you choose to visit from outside Merewell operate under their own privacy and cookie practices.

7. Browser controls and your choices

Most browsers allow you to view, delete or block cookies and to control storage permissions. Blocking strictly necessary technologies may affect the operation of a service that depends on them. You can also use private-browsing features and device privacy settings where available.

If Merewell later offers optional analytics or marketing technologies, the relevant choice mechanism will be designed so that refusing non-essential cookies does not prevent access to ordinary site content.

8. Retention

Retention depends on the purpose of each technology. Session technologies are generally removed when the browser session ends. Persistent technologies, if introduced, will have defined lifetimes and will be listed in an updated version of this policy or within the consent interface.

9. Updates and contact

We may update this policy if our technology or legal requirements change. The date at the top shows when the current policy was revised. Questions may be directed to Bondsmith Savings LTD at 2nd Floor, 124-128 City Road, London, EC1V 2NJ, using [email protected] or +441612485534.

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Bondsmith Savings LTD

2nd Floor, 124-128 City Road, London, EC1V 2NJ

VAT ID: GB 373736668

[email protected]

+441612485534

Director: Tamar Harkey

Merewell is a planning and information service operated by Bondsmith Savings LTD. We do not hold client money, promise capital growth, or provide a guarantee that any particular arrangement will prevent loss. Our consultations explain options and practical considerations; where regulated financial advice, insurance broking or investment recommendations are required, you should use an appropriately authorised professional. Any third-party product costs, eligibility rules and tax consequences are separate from our service fees.

© Bondsmith Savings LTD Planning before products.
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